What Is A Shopify Partner? And Why Your Business Needs One!


If you’re here, then there might be chances that you are either someone curious to join a Shopify partners program or a business looking for a Shopify Partner to get assistance in creating a successful online store. No matter what the case, this blog will provide valuable insights and guidance for both scenarios. 

As a trusted e-commerce development company and an experienced industry insider, we are often asked about Shopify’s potential and the benefits of choosing it over other platforms. We are a strong advocate of the platform and have helped hundreds of clients in creating successful online stores. Here are some statistics showing the potential of Shopify:

  • Shopify has over 3.7 million stores, with a staggering 87% of its merchants using a Shopify app. (Source: Analyzify)
  • Shopify stands out among app stores by offering a 0% commission rate for businesses that generate less than $1M in annual revenue. (Source: Analyzify)
  • In 2023, Shopify processed a whopping $235.91 billion in sales, contributing to the company’s impressive revenue of $7.06 billion for the year. (Source: Backlinko)
  • The platform’s popularity is evident, with 675 million customers placing orders with Shopify merchants annually, marking a 2.25-fold increase since 2019. (Source: Backlinko)
  • Shopify Partners receive 80% of the total revenue from the one-time sale price or recurring subscription fees of apps. (Source: TechReviewer)
  • Shopify offers a generous 200% bounty for each successful sign-up on the platform. (Source: TechReviewer)

If you’re looking to set up a new Shopify store or enhance your existing one, you probably have heard a lot about Shopify partners. In this blog post, we will explain what a Shopify partner is, how they can help your business grow, and underscore their importance for your Shopify store. By the end of this write-up, you will understand how Shopify Partners can take your online store to new heights. 

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What Does “Shopify Partner” Mean?

A Shopify Partner refers to individuals or Shopify agencies that are active members of the “Shopify Partners Program” to provide expert services to businesses, including store development, setup, web design, SEO, and more. They not only help businesses with the development of new Shopify stores but also with the latest technologies integrations in the existing ones. The network of Shopify Partners includes

  • Freelancer
  • Marketer
  • Photographer
  • Developer
  • Designer
  • Influencer

While the services of Shopify Partners seem similar to those of an average web designer or developer, there’s one thing that sets them apart, i.e., their niche experience in Shopify. These partners are knowledgeable and skilled enough to help businesses succeed in this competitive e-commerce market. They stay updated with the latest Shopify updates and trends that can help businesses improve their presence. 

Shopify partners offer numerous benefits to businesses, which primarily include providing top-level assistance and support throughout the process, from setting up the store to optimizing it. Their expertise in Shopify themes and designs allows them to create visual aesthetics for your store. Additionally, they can even help you with the back-end development to keep your store seamless and efficient. 

What Is a Shopify Plus Partner?


Apart from the Shopify Partner Program, the platform has a unique offering known as the Shopify Plus Partner Program. This program is designed to connect Shopify Plus users with third-party service providers who can help them build and manage a successful large-scale e-commerce website. But what makes Shopify Plus Partners different from regular Shopify Partners?

Shopify Plus Partners are a select group of third-party professionals, including developers, programmers, marketers, and designers, who have been thoroughly screened and approved by Shopify. They possess the necessary skills and experience to help you create your Shopify Plus e-commerce site, add custom features, or integrate with external systems like Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), or Third-Party Logistics (3PL) platforms.


It’s important to note that becoming a Shopify Plus partner involves a rigorous screening process. Shopify insists that its partners deeply understand its platform to ensure that Shopify Plus users receive top-notch services and support.

Moreover, Shopify Plus Partners are specialists in assisting online stores in transitioning from other e-commerce platforms to Shopify. They have the expertise to ensure a smooth and seamless migration process.

Are Shopify Partners and Shopify Experts the Same?

While Shopify Experts and Shopify Partners may seem similar, they are two distinct groups of professionals who specialize in different areas of the Shopify platform.

Shopify Experts are certified professionals who have been approved as specialists in various fields such as design, development, marketing, and other e-commerce aspects. They operate as independent entities or firms, providing their expertise to merchants who use the Shopify platform.

Contrastingly, Shopify Partners are individuals or companies that primarily contribute to the growth and expansion of the Shopify ecosystem. They do this by referring clients to Shopify, developing apps or themes for the App Store, or creating other products for merchants. While they may also provide services to merchants, their main objective is enhancing the Shopify platform.

How Can A Shopify Partner Help in Business Growth?


Shopify Partners provides a wide array of services designed specifically for merchants and aspiring e-commerce businesses.

1. Strategic Consultation

Shopify Partners start their process by holding strategic discussions with merchants to comprehend their business goals, hurdles, and needs. They aid merchants in outlining their e-commerce strategies and identifying growth prospects, and they devise practical plans to fulfill their goals. 

2. Platform Migration

Partners also offer platform migration services for businesses shifting to Shopify Plus from a different e-commerce platform or advancing from lower tiers of Shopify. They facilitate data migration, ensuring a seamless transfer of product details, customer data, order history, and other vital information to the new platform. 

3. eCommerce Development

Shopify Plus Partners excel in custom development, crafting solutions that cater to the distinct needs of each merchant. This could include custom theme development, app development, API integrations, and feature enhancements. Partners utilize their technical know-how to construct scalable, high-performing solutions that resonate with the merchants’ brand and functional needs. 

4. Design & User Experience (UX) Services

Shopify Partners offers design and UX services to build eCommerce websites that are not only visually pleasing but also user-friendly. These websites are designed to mirror the brand image of the merchants, appeal to their target customers, and incorporate the latest design trends. Services include UI/UX design, mobile-friendly design, responsive design, and branding elements like logos, color themes, and fonts. 

5. Improving Conversion Rates

Shopify Partners might provide services to optimize conversion rates, aiming to enhance the performance of the merchants’ eCommerce websites. This ensures quick page loading, smooth navigation, and an excellent user experience. The process may include regular audits, A/B testing, iterative design and functionality improvements, and keeping up with industry innovations.

6. Integration Solutions

Partners provide solutions to integrate Shopify Plus with various third-party systems, tools, and applications that merchants commonly use. This includes integration with Enterprise Resource Planning (ERP) systems, Customer Relationship Management (CRM) software, inventory management systems, payment gateways, marketing automation platforms, and more.

7. Promotion and Shopify SEO Services

Shopify SEO services are among the top services offered by Shopify Partners to aid store owners in drawing more visitors, transforming these visitors into buyers, and boosting sales. This could involve the use of marketing automation tools, the creation of personalized email campaigns, the optimization of product pages for search engines, and the utilization of social media advertising platforms to extend their reach.

8. Learning and Continuous Assistance

Partners provide educational and assistance services to ensure that store owners can efficiently operate and upkeep their Shopify Plus stores post-launch. This includes Shopify Partner Academy, which offers training for new store owners, continuous assistance for technical difficulties and problem-solving, and educational resources like guides, how-to videos, and webinars to aid store owners in fully utilizing the platform. 

9. Data Analysis and Reporting

Shopify Plus Partners aids store owners in utilizing data analysis and reporting tools to understand their eCommerce performance. They assist store owners in setting up tracking systems, analyzing crucial metrics such as conversion rates, average order value, and customer lifetime value, and offer practical suggestions for enhancing performance and fostering growth.

How to Find the Best Shopify Partner for Your Business?


Selecting the perfect Shopify Partner for your online business is key to unlocking your eCommerce store’s full potential. With thousands of agencies and individuals vying for your attention, it’s vital to do your homework to find a partner that matches your objectives, budget, and needs. 

Here’s a simple guide to help you discover your perfect Shopify Partner:

Step 1. Identify Your Objectives and Requirements

Before you begin your hunt for a Shopify Partner, it’s crucial to have a clear understanding of your needs and objectives. Think about the services you need, such as design, development, marketing, or continuous support. Set your budget, timeline, and any particular needs or preferences you have for your eCommerce venture.

Step 2. Explore the Shopify Partner Directory

Shopify has a directory of accredited partners on its website, which serves as an excellent resource for discovering potential partners. Navigate through the Shopify Plus Partner directory and utilize filters to refine your search based on location, expertise, services provided, and customer feedback.

Step 3. Examine Case Studies

After pinpointing potential Shopify Partners, scrutinize case studies on their websites to assess their work quality, expertise, and abilities. While it’s beneficial to see if they have experience with projects akin to yours, keep in mind that an agency’s history of resolving a range of client issues indicates flexibility and ingenuity.

Step 4. Assessing Expertise and Specializations

When choosing a Shopify Partner, evaluating their areas of expertise and specializations is crucial. Some partners might focus on specific sectors or project types (like Direct-to-Consumer or Business-to-Business), while others might provide a wider array of services. It’s important to determine if a partner’s skills and specializations align with your business’s niche, objectives, and technical needs.

Step 5. Arrange Consultations

Once you’ve narrowed down your list of potential Shopify Partners, it’s time to arrange consultations or discovery calls. This is your chance to delve into your project specifics, ask any questions you might have, and get a feel for the partner’s communication approach, responsiveness, and engagement level. Take note of how attentively they listen to your requirements and whether they provide thoughtful suggestions or solutions.

Step 6. Negotiating Pricing and Terms

During these consultations, don’t hesitate to discuss pricing, payment conditions, and project timelines. Be open about your budget limitations and expectations to avoid any unexpected issues. Keep in mind that just like home renovations, there might be better choices than the partner offering the lowest price and quickest turnaround. Therefore, request comprehensive proposals that outline the project scope, deliverables, and any extra charges or expenses that might arise during the project.

So, now that you might have understood the importance of Shopify partners for your e-commerce business, let’s move forward to discuss the next part of this guide, which will solely focus on individuals aspiring to become Shopify Partners.  

Shopify Partner Sign Up: How to Join the Program?

Joining the Shopify Partner Program is a simple process that involves just four steps.

  • First, visit the Shopify Partners website and click on the “Join now” button. 
  • You’ll be asked to fill out a form with your personal details and professional experience. 
  • After submitting the form, you’ll receive an email to verify your account. Click on the verification link to activate your account. 
  • Once activated, you can access the Shopify Partner Dashboard where you can start creating new stores, refer clients, or build apps. 

Remember, joining the Shopify Partners program is free, and the platform doesn’t charge any fee either monthly or annually. 

Shopify Partner Login Tutorials: Troubleshooting Common Issues 

While Shopify offers troubleshooting options for most of the issues, still you may encounter some common issues during the login process. Here are some common Shopify Partners login problems and ways to troubleshoot them: 

Forgetting Login or Password

If you’re having trouble remembering your login details, don’t worry. Shopify has a simple process to retrieve it. Simply click on the “Forgot Password?” option on the login page and follow the instructions sent to your email. If the problem lies with your email address, your best bet is to contact Shopify Support.

Browser Issues

Sometimes, technical glitches like cache issues or incompatible browser extensions can hinder your login process. A quick fix could be to clear your browser’s cache or try a different browser. Shopify works best with up-to-date browsers like Google Chrome or Firefox.

Issues with External Login

For those who link their Shopify account with external services like Facebook or Google for easy access, any malfunction in these services can cause login problems. If that’s the case, you might want to temporarily disable these login methods in Shopify’s settings or check if all permissions are properly configured.

Shopify Partner Support: A Look Into Its Customer Service

Shopify offers extensive support services to its partners. The platform allows them to contact the customer service team through the Shopify Help Center. Partner Support helps them to navigate information about the program, resolve issues, and troubleshoot common problems. 


You can reach Shopify Partner Support through a number of channels, including

  • Help Center
  • Community Forum
  • Shopify Customer Service Chat


After reading this blog, you might have learned how a Shopify Partner can help in business growth with their range of services. Their niche expertise in Shopify equips them with the latest knowledge and skills to keep pace with the ever-evolving trends.

The assistance and proficiency that Shopify Partners brings are priceless assets that can elevate your online store to greater heights. If you’re on the hunt for a reliable Shopify Partner, consider Shopify App Developers. As a certified Shopify Partner agency, we boast a wealth of experience in eCommerce and Shopify.