Top 10 eCommerce Website Builder Tools to Try in 2024

With global e-commerce sales reaching 5.8 trillion, building a website for your business seems to be rewarding and profitable. If you lack technical knowledge, there’s no other way than to hire a web development company. But if you’re tech-savvy and have good experience in web development, you can do it yourself with the help of online eCommerce website builder tools. But that’s not the happy ending! The real struggle starts with choosing the best eCommerce website builder. Today, there are tons of such tools, and this abundance has given nothing but a state of confusion. 

The best eCommerce website builder helps you overcome the challenges of setting up a visually appealing and fast-loading website. The more impressed your users are with your site, the more likely they are to purchase from it. Fortunately, these online eCommerce website builders offer free themes and sophisticated tools to make your website functional and visually appealing. 

So, if you’re searching for the best eCommerce website builder lands you here, we won’t let you down. We have curated a list of the top 10 eCommerce website builder tools you need right now for your e-commerce store. So, let’s get started!

Key Statistics to Know About Online Website Builders

  • More than 18 million live websites on the internet were created using DIY website builders. (Source: Builtwith)
  • Wix is one of the most popular online website builders, with 45% of market share. However, Shopify contributes the largest share in terms of e-commerce website building. (Source: Builtwith)
  • Squarespace ranks second most popular website builder with a market share of 18%. (Source: Builtwith)
  • In terms of market share, GoDaddy Website Builder is one of the best choices for entrepreneurs. (Source: Builtwith)
  • The market for website builders in the US is quite different from globally, with Squarespace being the most popular website builder in the region, followed by GoDaddy and Wix. (Source: Builtwith)

10 Best eCommerce Website Builder Tools in 2024

So, you decided to build your e-commerce website by yourself. Let us introduce you to the best eCommerce website-building tools out there!

1. Shopify

  • Price: 14-day trial and paid plans (Basic: $39, Shopify: $105, and Advanced: $399)
  • G2 rating: 4.4/5

Shopify is a user-friendly and dependable eCommerce website builder. It’s an ecommerce platform that simplifies the process of setting up an online store, even if you lack coding expertise or a large budget. Shopify is trusted by millions of businesses worldwide and is recognized for its cost-effective pricing, attractive website templates, and beneficial marketing resources.

If you’re considering setting up a Shopify store, you can select from over 100 expertly designed templates with built-in features. These include SSL certificates, domain hosting, custom domains, and tools for abandoned cart recovery. 

These powerful tools assist you in attracting customers, making sales, and managing your daily operations. Shopify allows you to sell unlimited products through your ecommerce store and on various marketplaces, such as Amazon, eBay, and Etsy, thanks to its native partner integrations.

Furthermore, Shopify Payments simplifies the process of accepting payments online. You can integrate with over 100 payment gateways and options from around the globe, including Bitcoin, PayPal, and Shop Pay. Shopify also offers more than 4,000 free apps that you can use to enhance your store’s functionality and increase your online sales.

Here are some of the features Shopify offers:

  • Over 100 professional themes crafted by globally acclaimed designers like Happy Cog and Pixel Union
  • Offers a built-in mobile commerce shopping cart enabling shoppers to make purchases from any mobile device or tablet
  • Full access to your store’s HTML and CSS, allowing you to customize every aspect of your ecommerce website
  • Search-engine-optimized stores to assist potential customers in finding you online
  • Simple inventory management to monitor stock counts and halt sales of products when inventory depletes
  • No limitations on the number of products you can sell in your store
  • Unlimited bandwidth, ensuring you’re never billed based on your store’s traffic
  • Simplified reporting and analytics
  • Integration with the Shopify POS system to unify in-person and digital storefronts
  • An app store featuring over 8,000 tools for marketing, sales, and customer support
  • A mobile app for managing your business on the move
  • A dedicated customer support team is available 24/7 via email, live chat, and phone

2. Squarespace

  • Price: 3-day trial and basic eCommerce plan start from $27 per month
  • G2 rating: 4.⅘

Squarespace is a user-friendly website-building platform that helps you set up an online e-commerce store. It provides a variety of templates to kickstart your online store design. After selecting a template, you can personalize it by modifying the colors, text, and images to match your brand’s identity.

Squarespace supports multiple payment methods, including Stripe, PayPal, Apple Pay, and Afterpay. The advanced commerce plan even allows you to offer gift cards and subscriptions.

If you prefer not to set up the ecommerce features on Squarespace, you can transform your existing Squarespace website into an online shop using the Shopify Buy Button. For a monthly fee of $5, you can embed a small piece of code into any Squarespace website, which gives you access to over 100 payment options, tracking for sales and growth, easy shipping integrations, multi-currency support, and more.

Key features of Squarespace include:

  • A drag-and-drop editor complemented by templates and initial layouts
  • Web designs that are responsive and automatically scale images
  • Custom WYSIWYG editing to accommodate different content types and intricate layouts
  • Capability to sell an unlimited number of products
  • Automated email sequences after purchase
  • Extensions for finance, marketing, shipping, and sales

3. Shift4Shop

  • Price: Paid plans start at $29 per month.
  • G2 rating: 3.9/5

Previously known as 3dcart, Shift4Shop is an online shopping solution designed for retailers. It offers a quick and efficient way for store owners to establish their online presence, complete with sales analytics and mobile-friendly themes.

Although Shift4Shop offers a range of e-commerce capabilities, it does limit the extent to which you can personalize your online store, as the templates offer minimal customization options.

Key features of Shift4Shop include:

  • Over 160 payment methods
  • More than 90 complimentary templates to kickstart your website
  • Inbuilt SEO tools to enhance the visibility of your website in search results
  • Notifications for abandoned carts to aid in recouping potential sales
  • Integrations with Zapier to expand the functionality of your store

4. BigCommerce

  • Price: 15-day free trial. Paid plans start from $29 per month.
  • G2 rating: 4.2/5

BigCommerce is a digital platform designed to cater to the needs of large-scale businesses by providing them with an online eCommerce website builder. It also offers web hosting and personalization options.

The platform boasts a variety of features, including the ability to sell products internationally, SEO-friendly apps and stores, and the capacity to sell across multiple channels, including social media and online marketplaces.

Here are some of its key features:

  • A visual editor that allows you to modify website pages using a simple drag-and-drop interface
  • Themes that can be personalized using HTML, CSS, and Javascript
  • The ability to customize the checkout process using a server-to-server checkout API and SDK
  • Support for digital wallet payments, including options like Amazon Pay and Apple Pay
  • The ability to sell across different channels, including online marketplaces like Amazon and Google Shopping
  • Support for multiple currencies and languages to facilitate international sales

5. Wix

  • Price: Basic Business plan starts at $27 per month 
  • G2 rating: 4.2/5

Wix provides a user-friendly platform for building online eCommerce stores, catering to those without technical expertise. It offers a free-to-use drag-and-drop builder for creating an ecommerce site, but an upgrade to a paid plan is necessary to commence selling.

Wix offers several tools to streamline ecommerce operations. These include order tracking, online payment acceptance, multi-channel selling, and the creation of campaigns to recover abandoned carts. 

However, Wix’s basic plan falls short in providing certain inventory management features like alerts for low stock, tax calculators, and dropshipping capabilities. For stores with a large inventory, ecommerce software with more comprehensive inventory-tracking tools might be more suitable.

Key features of Wix include:

  • An editing interface for crafting online stores
  • A variety of templates to customize a site from the storefront to the checkout process
  • Integrations that facilitate selling on platforms like Facebook, Instagram, Google Shopping, and eBay
  • A complimentary SSL certificate to safeguard customers’ personal data and payments
  • SEO-friendly product pages to achieve higher rankings on search engines
  • The capability to import store inventory via CSV files

6. GoDaddy

  • Price: Ecommerce plan starts at $20.99 per month
  • G2 rating: 3.9/5

GoDaddy is widely recognized as a platform for building websites. It can also establish an online storefront. It comes equipped with inbuilt tools for optimizing search engine results and conducting email marketing campaigns.

GoDaddy provides tools for creating professional websites and is arguably the world’s most popular domain registrar and web hosting service.

The features GoDaddy offers include:

  • A selection of over 100 templates that are compatible with mobile devices for building ecommerce websites
  • The ability to integrate with social media platforms such as Instagram and Facebook
  • Automated management of sales and inventory across all marketplaces and channels
  • A variety of payment options, including Google Pay and Venmo
  • The ability to integrate with Point of Sale devices to bridge the gap between retail and online businesses

7. Square Online

  • Price: Free and paid plans start at $29 per month when paid annually.
  • G2 rating: 4.1/5

Square Online, previously known as Weebly, is an online eCommerce website builder. It allows anyone to construct a website at no cost, but the use of a personal domain name (and the removal of ads) is only possible with a purchased plan. 

The free plan provides features such as real-time shipping and coupons, but upgrading is necessary for more advanced features. Square is also compatible with payments.

The features Square Online offers include:

  • Build websites that can control inventory and orders
  • Functions for bulk inventory that allow for the editing of large batches of products and the import/export of information
  • Mobile-optimized websites
  • A coupon builder (available in paid plans) for creating promotions in your store
  • A drag-and-drop builder and media library to guide you through the process of creating a website

8. WooCommerce

  • Price: Free with WordPress services.
  • G2 rating: 4.4/5

WooCommerce is a free-to-use platform that integrates with WordPress, providing sellers with a comprehensive ecommerce solution. Rather than being a standalone website builder, it’s a WordPress extension that enhances a website with ecommerce capabilities.

WooCommerce allows users to manage aspects such as inventory and tax, secure transactions, and shipping coordination. The functionality of WooCommerce can be expanded with the purchase of additional plug-ins and themes.

Key features of WooCommerce include:

  • Designed specifically for WordPress, offering seamless integration with its ecosystem
  • Stores are optimized for mobile devices, ensuring products can be purchased from any device
  •  Full autonomy over customer and business data, with no access granted to third-party software
  • A global community comprising over 350 contributors
  • Being entirely open-source, it offers complete control over the look and functionality of the website

9. Volusion

  • Price: No free trial. Paid plans start at $31.50 per month
  • G2 rating: 3.2/5

Volusion provides tools for website development, enabling users to design a homepage, and product pages, and integrate with various payment gateways. It comes with features for inventory management and analytics to track store performance. 

A unique feature of Volusion is its built-in “recommended products” feature in its stores. While it supports the sale of physical goods, it does not support digital products such as ebooks, music, or artwork.

Key features of Volusion include:

  • Offer personalize page layouts using drag-and-drop blocks for images, text, reviews, and more
  • No transaction fees across all Volusion plans
  • Mobile-friendly themes for the convenience of mobile shoppers
  • A CSS editor for customizing specific elements of the website to meet business requirements
  • Options for recurring pricing for businesses that operate on a subscription model

10. Zyro

  • Price: Plans start at $4.99 per month 
  • G2 rating: 4.4/5

Zyro is a platform that allows users to build streamlined websites equipped with e-commerce capabilities. It provides seamless integration with Google Analytics, Google Tag Manager, and Facebook ads, enabling users to gain insights into their customer base and enhance their marketing and advertising strategies. Zyro operates on a paid model, requiring users to make an upfront payment to establish their online store.

Here are some of the key features that Zyro offers:

  • A user-friendly drag-and-drop editor and grid system for easily adding, modifying, and deleting web elements.
  • A collection of professionally designed templates that can be tailored to suit your business requirements.
  • A Customer Relationship Management (CRM) system for handling emails, discounts, and promotional codes.
  • Comprehensive reporting and integration with tools such as Kliken, MoneyData, and Google Analytics.
  • A suite of marketing and SEO tools for effortless campaign launches.
  • A centralized dashboard for managing everything from inventory and tracking to customer service.


Now that you know the top 10 ecommerce website builder tools, it’s time to put them to the test. Each platform has unique strengths and weaknesses, but by now, you should have a clearer picture of which aligns best with your business needs.

The best ecommerce website can elevate your business to unprecedented heights. With a plethora of free website builders available today, you will definitely find the perfect one to create an online store that not only fills you with pride but also captivates your customers and facilitates sales.


What does an eCommerce Website Do?

An eCommerce website allows businesses to sell products and services online. It facilitates transactions by providing a space for consumers to browse, select, and purchase items.

What Website Builder is Best for eCommerce?

The best website builder for eCommerce varies based on specific needs. However, Shopify and WooCommerce are often highly recommended due to their robust features, scalability, and user-friendly interfaces.

What is an eCommerce Builder?

An eCommerce builder is a tool that helps create an online store. It provides templates, payment integration, inventory management, and other necessary features to run an eCommerce business effectively.