Top 10 Trending Shopify Templates for E-Commerce Success in 2024

With the e-commerce landscape getting super-competitive day by day, who doesn’t know about Shopify and its potential to make good revenue? Businesses around the world appreciate the simplicity the platform offers to its users. We have talked a lot about many aspects of Shopify, but now it is time to look at the most crucial element of the platform, i.e., user experience, and that all depends on the Shopify template you choose for your store. 

While there is no doubt in accepting the fact that the more visually appealing and aesthetics the store will be, the more users will likely spend time on it. However, you should not forget that your store’s design isn’t all about working to enhance its visual appeal but about creating a seamless shopping experience that users will appreciate. 

By choosing the right Shopify templates for your store, you’re not only investing in compelling designs but making the user experience even better so that every click brings your customers closer to what they are searching for. 

So, let’s start this blog by shedding light on the basics of Shopify templates, their importance in the e-commerce landscape, and their benefits for businesses. Finally, we have also listed some of the best Shopify templates to choose from in 2024. 

What Are Shopify Templates?

Shopify templates are essentially a set of sections assembled to provide your online store with a uniform appearance. The sections that your templates can contain are determined by your chosen theme. 

Using the theme editor, you can identify which templates are linked to which pages and then modify them to tailor the information presented to your customers.

When you make changes to a template, those changes are reflected on every page that utilizes that specific template. 

For instance, if you incorporate a newsletter signup form into a collection template, then all collection pages that use the default collection template will now feature the newsletter signup form. Your store can have up to 1000 distinct templates.

Key Statistics on Shopify Templates

  • A significant majority of Shopify’s user traffic, precisely 79%, is driven by mobile device users. (Source:
  • Shopify offers its users an extensive selection of over 1000 different templates. (Source:
  • Among the variety of templates available, the Dawn theme is the most popular, being chosen by 24.2% of Shopify stores. (Source:

Importance of Shopify Templates in E-Commerce Success

As said, Shopify is well-regarded for its simplicity, and what makes it possible is the choice of template. They allow you to structure your store according to your aesthetic preferences and the shopping experience you want for your customers.

Ease of Setup

Templates cater to individuals with varying degrees of development expertise. This means that even if you’re not a programmer, you can still utilize a template to construct your online store. 

To make the setup process more convenient, templates come with a plethora of built-in features. These include a variety of plugins, widgets, and other options, enabling even a beginner developer to set up the website easily. 

Speedy Installation and Market Entry

Time is money, and you can save both when establishing your website using a template. Templates enable you to get your e-commerce site up and running in just a few hours, as opposed to custom e-commerce website design, which can take anywhere from a few days to several months. 

If you’re a new business looking to launch your website quickly, templates can certainly fulfill this need. However, you’ll need to have your images and website content prepared in advance. Once that’s done, your website will be live in no time.

What You See Is What You Get

With a ready-made website template, there’s no need to imagine what your website will look like. The template is a precise representation of how your site will appear. Naturally, adding different images and content will further enhance its appeal. 

You don’t have to worry about whether the developer will deliver the exact website you want, nor do you have to wait for the site to undergo numerous revisions until it reaches its final appearance. When it comes to using Shopify templates, there’s no guesswork involved – you get exactly what you see.


Shopify templates are either free or cost very little, so you don’t have to worry about spending money on it. While developers today demand a hefty sum for building customized websites, Shopify makes it cost-effective. 

It is especially beneficial for startups and businesses that are just starting out. They may not have enough capital to invest on the design front. However, in-built Shopify templates let you design your store without much money and experience. You don’t even need to learn coding to do so. In the end, all you get is a professionally-looking and visually appealing online store. 

Visually Pleasing Store

The user engagement on a well-designed store is 4X more than a poorly-structured store. And that’s all possible because of countless templates available on Shopify. 

According to the latest stats, 75% of an e-commerce website’s credibility comes from its overall appearance. This means that a visually appealing and well-structured Shopify store will likely develop potential customers’ trust in your brand. 

Remember, this user trust will lead your store to better conversions and open up new revenue opportunities. That’s the magic of a well-designed Shopify store. 

A Plethora of Options Available

When you opt for using the Shopify template, you will have an adudance of choices. You can even use 1000 templates at a time. Additionally, Shopify templates offer countless designs and packages to cater to the diverse needs of each business. 

Whatever industry you belong to, be it electronics, healthcare, entertainment,, or any other, you will surely find a specific template that easily aligns with your brand. All you have to do is browse from a list of different categories and choose the one that you think will work best for your store. 

In-built Functionalities and Functions

Shopify templates are a powerful tool for your store, offering a variety of built-in functions. They come with pre-configured pages like home, services, about, and contact, among others.

Certain templates also offer additional features, such as a portfolio or gallery where you can showcase images of your products or services. They may also include interactive features like a blog or newsletter.

E-commerce specific templates are designed with unique features such as online payments, online ordering, and live chat support, providing you with a comprehensive website solution.

Dependable Support

While setting up your Shopify store with templates, you might encounter some uncertainties. However, you can always rely on the support provided by your template provider.

Your queries can be addressed through various means like tutorials, phone support, forums, or a ticket system. Some providers may also offer direct support for an additional fee.

Creating your e-commerce store with a template is straightforward, but if you encounter any issues, rest assured that dependable support is available.

Regular Updates

Purchasing a template ensures that you receive regular updates on new themes and features. These updates not only keep your website current but also enhance its security.

The updates improve the support system, ensuring help is available whenever you encounter a problem with your Shopify store. Additionally, the updates bolster your website’s security by incorporating the latest safety features.


Ensuring your store’s compatibility with search engines is vital. Search engines are the platforms where potential customers search for products or services like yours. A search engine-friendly website will appear in search results, making it discoverable to users.

Templates are designed with SEO in mind, featuring built-in optimization tools and settings. This advantage helps draw more visitors to your site, potentially increasing business. Utilizing templates for your e-commerce venture means there’s no need for separate SEO investments.

Key Features of Shopify Templates

Shopify templates offer a plethora of features for store owners. Some of the key features include 

Adapting to Mobile Devices and Ensuring Compatibility Across Platforms

Have you ever wondered why you are always drawn to beautiful and well-structured websites for shopping? That’s not just a coincidence.

Shopify is accessible on any device with an internet connection. Hence, your template’s adaptability to mobile devices and compatibility across various platforms are crucial aspects.

The adaptable template ensures that your store operates and appears correctly on a variety of devices and operating systems, including different browsers, mobile devices, tablets, and operating systems like Windows, macOS, and more. Being mobile-friendly is crucial for enhancing the online shopping experience.

A template that is “compatible across platforms” guarantees that your online store appears attractive and operates smoothly, no matter how your customers access it. These are key factors in providing a positive user experience and maximizing sales opportunities.

This aspect is critical for both parties: your customers and your business. For your customers, a seamless user experience, accessibility, and reliability significantly influence their purchasing decisions. For your business, these factors contribute to a higher conversion rate, improved SEO (which we’ll discuss later), and lower development costs. In essence, these are strategic decisions for your business.

Clear Call-to-Action Buttons and User-Friendly Layouts

A call-to-action button (CTA), such as “add to cart,” “buy now,” “sign up,” and other action buttons, plays a vital role in navigating users through your online store, enhancing engagement, and driving sales. These buttons should be straightforward and succinct.

Moreover, you should strategically select the colors, fonts, and sizes of the buttons to draw attention and enable customers to easily find what they’re looking for. 

If you aim for conversion, your customers should be able to easily spot these buttons when they want to subscribe, make a purchase, or perform any other action. If the purchasing process is complicated, there’s a high chance that the customer will abandon the purchase and leave their cart.

Quick Loading Times and SEO Optimization

As technology advances, our patience levels continue to decrease. Quick loading times are as important as ease of navigation and usage in an online store, making it more than just a technical requirement. 

If the site keeps customers waiting while it loads, they might abandon their cart and browse other sites or apps. It’s crucial to ensure that the loading time is as quick as possible to avoid the negative impacts of impatience.

For most people, search engines are the go-to place when they need to find or learn something. SEO optimization drives organic traffic and attracts potential customers. 

Optimizing elements like tags, meta descriptions, and content helps search engines understand what your store offers and rank it higher in relevant searches.

Top 10 Trending Shopify Templates in 2024

Today, there are countless Shopify templates; some are paid, while others are free. Choosing the best Shopify template depends on your store’s requirements and business niche. Here are some of the best Shopify Templates to choose from in 2024: 

#1. Impulse

Impulse is the ideal choice for your business if you want to offer your customers eye-catching visuals. If your fashion brand thrives on high-resolution images and engaging narratives, then Impulse is just the right fit. 

It allows you to incorporate image galleries, engaging product videos, and a search function. The Impulse template’s visual appeal to your store will make it irresistible to shoppers. With a bit of personalization, you can truly make your store design unique with Impulse.

#2. Shella

Shella is a paid Shopify template that boasts a user-friendly interface, making it perfect for businesses that prioritize simplicity and speed. It comes with pre-designed sections and customization options, making it an excellent starting point, especially for Shopify newcomers. 

With fundamental technical skills, a quick setup, and a user-friendly interface, Shella can cater to all your business needs.

#3. Warehouse Central by ZEMEZ

Warehouse Central is a paid template that offers a unique warehouse-inspired design, perfect for showcasing your gadgets. 

It comes with features like product hover effects, parallax scrolling, and a prominent search bar for easy navigation. Warehouse Central emphasizes visuals and details, potentially creating a buzz around your niche products.

#4. Ecomart by WebiBazaar

Ecomart is a free theme with an organized layout ideal for showcasing a wide range of electronic products. It includes features like filtering, advanced search, and product badges that highlight deals and new arrivals. 

You can customize the layout, colors, fonts, and more according to your preferences. Additionally, Ecomart can be integrated with popular apps to manage reviews, shipping, and payments.

#5. Blockshop

Blockshop is a premium Shopify theme that underscores the importance of visual narratives by offering high-definition image displays, galleries, and slideshows. 

Upon entering a store with this theme, you’re immediately met with striking visuals, a feature that complements beauty products that are largely dependent on visual appeal. 

It’s not only responsive and mobile-friendly, ensuring a uniform shopping experience across all devices, but it also captivates users with engaging visuals the moment they step into the store, thereby enhancing the user experience.

#6. Sense

Sense is a complimentary theme that boasts a clean and straightforward design. Much like Blockshop, this template primarily showcases products through visuals. When shopping for health and beauty products, trust in the product is essential, right? 

Sense allows you to add detailed product descriptions, list of ingredients, and other pertinent information to the products. 

This mobile-optimized theme also enables customers to include personalized messages with their orders, fostering customer engagement and satisfaction.

#7. Home & Garden by Marketplace Solutions

Despite its straightforward name, this free template offers a clear and adaptable design ideal for displaying various home and garden product styles, from rustic to contemporary. 

It comes with several layout options, an integrated mega menu, image zoom, a wishlist feature, product badges and labels for highlighting new arrivals, sales, or popular items, and many more features that assist customers in finding what they need and staying informed.

#8. Porto by TemplateMonster

Porto is a premium theme that justifies its price tag. This template offers extensive customization options and features such as product filtering, product bundles, pre-designed layouts, advanced search, drag-and-drop page building, multilingual support, and SEO optimization, which is a standout feature. It also includes a blog feature for sharing useful content and interacting with customers.

#9 Crave

Crave is a standout among free Shopify templates, and it is worth considering. It’s designed with a lively and playful aesthetic, featuring bold colors and unique shadows that leave a strong impression on visitors at first glance. With Crave, you can present your brand in a striking manner.

The theme integrates an Ajax search, making it easy for users to find specific products. Additionally, a pre-built filtering system allows for quick product filtering. It includes essential pages for any eCommerce website, such as About Us, Contact Us, and a Blog for sharing recipes, cooking tips, and other engaging content.

#10. Debut

Debut is a free theme for Shopify’s fashion and accessory outlets. It offers a versatile layout and customization options, allowing you to build a remarkable website tailored to your business requirements, all without writing a single line of code.

It comes with features like image galleries, image magnification, lookbooks, product videos, and slideshows that aid in presenting your products in an appealing manner to captivate your customers. Essential details such as product specifics, customer reviews, blogs, and shipping/delivery information are all included for user convenience.


After reading this blog, you might have understood the importance of Shopify templates for your online store and also were able to choose the right template. The above-listed Shopify templates are easy to install and don’t even require coding. Additionally, there is no dearth of Shopify templates when it comes to choosing the best one for your store. 

In the end, here’s an interesting stat to end this blog – nearly 38% of people stop using a website if it has an unattractive design or layout. But with an abundance of attractive choices for Shopify templates, you can cement the success chances of your e-commerce store. 

If you still find yourself struck between the choice of Shopify templates, we are ready to help you with our professional service. As one of the leading Shopify app development companies, we can help you in steering your store to success. 


Do You Have To Use Shopify Templates?

No, you don’t have to use Shopify’s pre-made templates. While they provide a quick and easy way to design your store, you can also create custom templates for more flexibility and customization.

What Is The Difference Between Template And Section In Shopify?

A template in Shopify is a .json file that dictates the structure of a page, while a section is a .liquid file that can be dynamically added to pages for easy customization.

What Is The Difference Between Layout And Template In Shopify?

A layout in Shopify is the base of the theme, rendering all templates. It includes content repeated on multiple pages. A template, on the other hand, generates specific page types within a theme.