10 Best Shopify Apps to Increase Conversion in 2024

‘How Do I Increase Sales on Shopify?’ If you’re also scrolling down the internet to find an answer to this most common question, believe us you’re not the only one. To keep up with the ever-so-changing e-commerce landscape, business owners are always on the hunt for the best Shopify apps to increase conversion. Luckily, Shopify has tons of powerful apps that can help grow your online store.

8 Best Shopify Apps to Increase Conversions in

Not only the conversions, but these apps can also help store owners easily navigate reasons for low engagements and increased bounce rates. As said earlier, there are hundreds of best Shopify apps to increase sales, now comes the question – which of these apps should you choose?

If you’re also in the same shoes, this blog is meant to help you out a lot. We have tested some of the best Shopify apps and given our verdict based on findings and personal experiences. Below, you will find a list of top Shopify apps to increase conversions in 2024 that have proved to be worth considering. Continue reading this blog till the end to get a comprehensive review of each app. But before that, let’s understand why conversion rates matter the most to store owners.

An In-depth Analysis of Shopify Conversion Rates

According to the latest statistics, Shopify stores had an impressive average order value of $90 in 2022 which was more than most other e-commerce platforms. But a survey from December 2023 showed that Shopify’s average conversion rate was only 1.5%, which was lower than the industry standard of about 1.85%.

Shopify stores that had a conversion rate of more than 3.1% were among the top 20% of the platform. For them, focusing on conversion rate optimization would not yield much benefit. But for stores that had a conversion rate of 1% to 3%, boosting their conversions was the best way to market their products.

Top 10 Shopify Apps to Increase Conversion

If you can’t navigate the exact reason why your store’s conversions and sales are going down, trust us these 10 must-have Shopify apps will help you greatly. Let’s look at them briefly and how they can help your store grow.

#1. Advanced Wishlist App

Shopify wishlist app: Top 10 best free and premium app for online business

Price: $0.99/month

Advanced Wishlist App is a top-rated Shopify app that allows store owners to offer their customers a convenient and engaging way to save and share their favorite products. With Advanced Wishlist App, customers can create and access their wishlists with just one click, without needing to register or log in. This makes it easier for them to keep track of the products they like and return to them later. 

The App also enables customers to share their wishlists with their friends and family via email, text, and social media. This can help store owners increase their brand awareness and reach more potential customers.

Advanced Wishlist App is easy to install and use, as it does not require any coding or technical skills. Store owners can also customize the app according to their preferences and needs, using the REST API. 

The app has fast and responsive customer support, in case of any issues or questions. Advanced Wishlist App is more than just a wishlist app, it is a powerful tool for wishlist marketing. By using the Advanced Wishlist App, store owners can:

  • Improve their customer experience and satisfaction
  • Encourage repeat visits and loyalty
  • Boost their conversions and sales
  • Gain insights into their customer behavior and preferences

#2. Nudgify


Nudgify is an app that helps you increase your online sales by showing your customers the social proof they need to make a purchase. With Nudgify, you can use “Nudges” to show your customers things like how many people bought a product, how many people signed up for your newsletter, or how many positive reviews a product has. 

You can also use Nudges to create a sense of urgency and scarcity, by showing your customers when a product is running out of stock or when a special offer is about to end. This way, you can trigger the fear of missing out (FOMO) and motivate your customers to buy faster.

Nudgify is very easy to use, as it has a built-in library of Nudges that you can apply to any page (or type of page) on your website with just one click. It is also a native Shopify app, which means that it integrates seamlessly with your Shopify store and does not require any coding or technical skills.

It improves your customer experience, by making your online store more engaging and interactive. Nudgify mimics the atmosphere of a physical store, where customers can see and feel the social proof, urgency, and scarcity effects. Nudgify also helps you reduce the bounce rate on your website, by using Friction Nudges that address the common objections and concerns that your customers might have.

#3. Fast Checkout


Fast Checkout is a Shopify plugin that allows you to skip a step in the conversion process. The app is very affordable, and it offers your customers a faster way to buy your products. You can customize the text, the appearance, and even the animation of your CTA button.

Fast Checkout creates an extra “Go To Checkout” button on your product pages so that your customers don’t have to add each product to their cart before paying. Most of the cart abandonment happens before the customer reaches the checkout, so this shorter sales process is more effective. 

The quick checkout option is more suitable for low-cost product categories. This could be a drawback because removing the “Add to Cart” step reduces the chances that customers buy multiple products. As a result, you might boost conversions but lower your total revenue.

#4. Candy Rack

Want to Multiply your Shopify Store's Conversion Rate? Add these Shopify  Apps to Your Stack | Argoid

Price: from $29/month

Candy Rack is probably one of the best Shopify apps to increase sales. With this app, you can boost your customers’ average order value by using smart cross-selling and up-selling strategies. The App is easy to use, has a sleek design, and improves your store’s profitability right away. 

Candy Rack enables you to persuade customers to choose a better version of their product and get more value from it or cross-sell related products that increase your sales and showcase your catalog’s variety effectively.

This way, you can achieve a higher Average Order Value for your store and meet more customer demands by assisting them to find the products that they might want but have not thought of buying on their own. The free pop-up design of the app matches your store’s style to enhance your customer experience and maintain the overall “feel” of your store.

#5. Privy

Privy ‑ Pop Ups, Email, & SMS - Privy ‑ Pop Ups, Email, & SMS for Shopify  Stores | Shopify App Store

Price: $0-500/month

Privy is an all-in-one Shopify app that features exit-intent pop-ups, remarketing and retargeting, and email campaigns. It is the most popular app in the Shopify app store and has over 300,00 small business customers.

Privy lets you interact with users while they are on your site with fly-outs and pop-ups. This means you can boost your conversion rate with attractive offers and deals, or expand your mailing list. You can also use the platform to send emails to customers who left items in their cart.

However, as your email list or your Shopify site grows, you will need to switch to more costly plans. For instance, the ‘Growth Plan’ charges over $299/month.

#6. Smile Reward


Price: $0-50/month

Smile app helps you create and manage loyalty programs that suit your business type, size, and goals. You can also personalize how you communicate these programs to your customers through pop-ups and emails.

Smile is a complex app that connects with different parts of your store and customer actions. Sometimes, it may have some minor issues. But most users are happy with it and the customer service is great.

Smile aims to build a ‘Brand Community’ by making your store more fun and rewarding. It lets your customers earn points for doing things like inviting others and then gives them discounts for their points. The app has been shown to increase customer loyalty effectively. However, some customers may not like this kind of gamification marketing.

#7. Growave


Price: $0-299/month

Growave is a customer engagement Shopify app that offers a variety of features that other apps don’t have. You can connect it with your social media platforms and use content created by your customers to make your content more attractive and engaging.

Growave has excellent customer support, which is why it gets so many 5-star ratings. You can access documentation and chat support at any time and even request the developers to assist you with some features. However, you should be aware that you may need some extra integrations and not every feature is included in every plan.

The ‘Reviews’ feature of Growave lets you import and show product reviews, so customers can see that your business and products are reliable. The “wishlist” feature gives you another way to encourage customers to buy from you (even if they are not ready yet). Rewards and Automated Emails help you keep in touch with your customers after they buy from you.

#8. Shogun

App Review] Want A Beautiful Custom Shopify Store? Build It! – Shogun  Landing Page Builder

Price: $39-149/Month

Shogun is a simple and powerful landing page builder that works with any website. You can easily create landing pages that convert with Shogun’s wide range of templates and drag-and-drop editor. But be warned, Shogun is not a cheap option – if you are new to eCommerce, you might find the pricing (especially for the advanced plans) too expensive for your budget.

Shogun’s templates are designed by experts in the eCommerce industry, so you can trust that they will help you sell more. Shogun also offers many extra features that boost your conversions, such as contact forms, personalized recommendations, free shipping bars, and “frequently bought together” elements. You can add these elements to any type of page you create with Shogun.

#9. Optimonk


Price: $0-199/month 

With Optimonk, you can create four different types of on-page messages: nano-bars, pop-ups, sidebars, and full-screen messages. These are great for offering discounts, promoting social sharing, or collecting emails. By adding an interactive element like a pop-up to your website, you can motivate your visitors to do what you want them to do.

Optimonk is one of the best Shopify apps for clothing stores, and it has a very easy-to-use interface. But it is not a cheap or flexible option, so you need to be sure that this high-end app will pay off for you.

#10. Optinmonster


Price: $49/month

OptinMonster is a versatile customer messaging builder that lets you create and customize various types of messages for your online store. You can use its rich set of behavior, targeting, and analytics options to fine-tune your messages and make them more effective. Thanks to its flexible builder, OptinMonster has become one of the most popular apps in the Shopify App Store.

The OptinMonster Shopify app has received mixed reviews from its users. It has 7 5-star ratings and 5 1-star ratings. This indicates that the app may have some serious issues (especially with billing) that need to be fixed. However, the app also offers some impressive features that can help you grow your business.

Like Optimonk, this app allows you to create pop-ups that are triggered by specific actions and respond to your users’ behavior. This way, you can be more strategic and accurate with your email capture approach.


So, here comes an end to our list of the best Shopify apps to increase conversion. All the featured apps in this blog post are well-evaluated and assessed based on various parameters. However, we still advise you to make a final decision based on your requirements and budget. And most importantly, your Shopify conversion rates are hugely influenced by value proposition. 

So, before you optimize your Shopify store or add a number of plugins, just ask yourself these three simple questions:

  • Why should one buy your product?
  • Why visitor should only buy from you?
  • Do they need it now?

Once you have set your value proposition, you can easily decide between the apps that will help you achieve what you want from your Shopify store.


What’s The Best Way To Increase Shopify Conversion Rates?

The best way to increase Shopify conversion rates is to understand your customers, optimize your store design, use clear and compelling copy, offer incentives and social proof, and test and improve your strategies.

What Are The Shopify Apps For Conversion Rate Optimization?

Some of the Shopify apps for conversion rate optimization are OptinMonster, Optimonk, Privy, Loox, Fera.ai, and Justuno. These apps can help you create and customize various types of messages, pop-ups, reviews, and widgets to capture and retain your customers.

How Do I Increase My Shopify Revenue?

To increase your Shopify revenue, you need to attract more traffic, increase your average order value, improve your customer retention, and reduce your cart abandonment. You can use various marketing channels, upselling and cross-selling techniques, loyalty programs, and email campaigns to achieve these goals.

How Do I Maximize Shopify?

To maximize Shopify, you need to leverage its features and integrations, use the best apps and tools, learn from the experts and communities, and keep up with the trends and updates. You can also explore the Shopify Academy, the Shopify Blog, the Shopify Podcast, and the Shopify Partner Program to get more insights and resources.

What Shopify Theme Has The Highest Conversion Rate?

The Shopify theme that has the highest conversion rate may vary depending on your niche, audience, and preferences. However, some of the most popular and well-designed themes are Turbo, Shoptimized, Booster, Plak, and Debutify. These themes are fast, responsive, customizable, and optimized for conversions.

Which Shopify Niche Is Best?

The best Shopify niche is the one that solves a problem, has a passionate audience, has low competition, has high-profit margins, and has growth potential. Some examples of profitable and trending niches are sustainable products, pet products, health and wellness products, and personalized products.