The role of search engine optimization (SEO) for e-commerce businesses is undeniable. Optimizing your online store for search engines like Google can increase your chance of driving organic traffic passively and generating leads. So, how can we do it the best way? Well, you don’t need anything other than the best SEO apps for Shopify. 

In this guide to the best SEO apps for Shopify, we will discuss some of the best tools that can help you boost your store visibility, which translates into higher sales. These apps will take your marketing efforts to the next level, whether it is about keyword research or generating meta tags. 

In case you are setting up your new Shopify store or struggling with low conversions, these SEO apps will help you to a great extent. They are super-easy to use, effective and will help you make the most out of your Shopify store. 

So, let’s take a look at the best SEO Apps for Shopify, but before that, here are some statistics showing the importance of SEO for e-commerce businesses. 

Key E-commerce SEO Statistics in 2024

• 93% of online shopping experiences start with a search engine. (Source: ImForza)
• Featured snippets are present in 12.3% of search queries. (Source: Ahrefs)
• Mobile devices are the primary tool for Google searches, accounting for 61% of all searches. (Source: Statista)
• The convenience of mobile has led to a surge in local searches. Specifically, searches for “where to buy” combined with “near me” have seen a growth of over 200%. (Source: Think With Google)
• SEO professionals understand the importance of link building, with 42% dedicating equal time to creating both internal and external links. (Source: Databox)
• Content repurposing boosts organic traffic by as much as 106%. (Source: Hubspot)
• 50% of Long-tail keywords contain 4 or more words. (Source: Search South)
• A surprising 25% of small business websites lack an H1 tag. (Source: FreshChalk)

Why Do You Need SEO Apps for Shopify?

Before we head to our main topic, it is vital to understand how SEO apps work for Shopify stores and how they help you reach the top of search engines. 

1). Drive Leads

There is no better strategy than SEO to drive quality leads to your online store. According to recent research, Google search is 200% more effective than social media in driving traffic to your website. 

At the same time, search engine hits contribute 40% of total e-commerce traffic. In simple words, SEO puts your e-commerce business at the forefront, increasing the selling opportunities. 

2). Increase Lead Quality

SEO not only attracts more and more visitors but also converts them into quality leads. E-commerce platforms often encounter a common issue: they attract clicks from individuals who are not yet ready to make a purchase or are uncertain about the platform’s quality or reliability. 

Simply browsing through your product pages won’t provide them with the necessary information or guide them down your sales funnel. However, with Search Engine Optimization (SEO), you can pinpoint exactly what these individuals are looking for and provide the information they need to decide.

3). Boosting Sales

The higher the number of clicks from people interested in your products, the greater your chances of increasing sales and profits. SEO has proven to be highly effective in driving better sales. For instance, Backlinko reported that leads from search engines have a close rate of 14.6%, which is remarkably high considering the average conversion rate for e-commerce stores is between 2-4%.

4). Build Authority 

Domain authority is a measure of how trustworthy and reputable search engines perceive a website to be. The more relevant and user-friendly your web content, the higher your authority. Websites with high authority rank higher in search results and are trusted by web searchers. 

SEO is arguably the most vital tool for building authority. Thanks to accurate content and reliable information, it aids in creating a website that people trust and want to visit.

5). Minimizing Marketing Spends

SEO offers the highest long-term Return on Investment (ROI) among all marketing strategies. One study found that technical SEO, which includes keyword research and site speed fixes, yields an ROI of 117%. Even more astonishingly, content-based SEO delivers an average ROI of 748%. 

These figures suggest that SEO will eventually become self-sustaining. In fact, it will often generate far more than it costs. Moreover, SEO’s benefits are long-lasting. While clicks from ads typically cease when your campaign ends, a well-created product page will continue to attract traffic as long as it remains relevant.

10 Best SEO Apps for Shopify

That’s the most awaited part of our blog. Check out the 10 best SEO apps for Shopify, curated based on their specification, services, features, and cost. 

#1. TinyIMG

TinyIMG stands out as the top SEO application for Shopify, and its ‘Built for Shopify’ badge is a testament to its effectiveness. This app is renowned for its exceptional ability to optimize site speed, compress images, and secure higher rankings in search results.

TinyIMG ensures that your Shopify store’s visitors are redirected to the appropriate pages when encountering 404 errors. It also allows you to generate and share SEO audit reports that highlight your store’s strengths and areas for improvement. 

Additionally, the app incorporates JSON-LD, making the implementation of structured data easy. When it comes to image optimization, TinyIMG significantly reduces images’ size while preserving their high quality.

• Pricing: Free Trial & Paid Plan starts from $19.99/month
• Features: Speed, image, and metadata optimization
• TinyIMG Direct Link: https://apps.shopify.com/smart-image-optimizer 

#2. SEO King

SEO King is the best Shopify app that leverages artificial intelligence to assist you in creating compelling text, be it for product descriptions or blog posts. Additionally, the app can translate your store’s content, enabling you to reach global markets.

Beyond just the text on your online store, this app thoroughly scans your website to identify a range of SEO issues, such as 404 errors or suboptimal metadata. Upon detecting an issue, SEO King provides prompt solutions, which include image compression and Alt text optimization.

• Pricing: Free Trial & Paid Plan starts from $14.99/month
• Features: JSON-LD, keyword research, 404 error fix
• SEO King Direct Link: https://apps.shopify.com/seo-king 

#3. SEO Manager

SEO Manager is one of the best SEO apps for Shopify, and it is equipped with more than 20 SEO functionalities. Despite its rich feature set, the app maintains simplicity, catering to both novices and seasoned users alike.

Uniquely, it’s among the handful of apps that sync with Google Trends and Analytics, simplifying identifying promising keywords and monitoring real-time outcomes. SEO Manager doesn’t stop there; it offers familiar yet crucial features like performance audits, fixing broken links, and an AI-powered content creator.

• Pricing: Free Trial & Paid Plan starts from $59/month
• Features: Image optimization, schema, SEO reports, keyword research
• SEO Manager Direct Link: https://apps.shopify.com/seo-meta-manager 

#4. Avada

Avada serves as a comprehensive tool for seasoned Shopify store owners. It allows you to optimize an unlimited number of images, enhancing your store’s loading speed and ensuring top placement on search engine results pages.

In addition to image optimization, Avada can fine-tune meta tags to boost your search ranking. Like other leading SEO apps such as TinyIMG, Avada identifies and rectifies 404 errors, safeguarding against traffic loss due to broken links. Plus, it provides reports to keep you informed about any SEO issues on your online store.

• Pricing: Free Trial & Paid Plan starts from $99/month
• Features: Image optimization, Alt optimization, SEO Audit, schema, speed optimization, keyword research
• Avada Direct Link: https://apps.shopify.com/seo-meta-manager 

#5. Booster SEO

Booster SEO is a popular app on Shopify, favored by store owners who prefer to minimize manual tasks while maintaining a strong presence on Google’s search results. This app leverages artificial intelligence to constantly scan for SEO-related issues.

The app enhances image loading times for a superior user experience and to secure higher rankings on the Search Engine Results Page (SERP). Additionally, it automatically detects and rectifies broken links, preventing potential customer loss due to 404 errors. This ensures a smooth shopping experience for your customers.

• Pricing: Free Trial & Paid Plan starts from $69/month
• Features: Alt optimization, Autopilot SEO fixes, metadata and image optimization
• Booster SEO Direct Link: https://apps.shopify.com/booster-apps-seo-optimizer 

#6. Smart SEO

Smart SEO is a trusted Shopify application that enhances your website’s SEO through an effective link strategy, optimized images, and quick load times. The app automatically identifies and rectifies issues with onsite, external, and even previously visited links.

It utilizes ChatGPT-4 Turbo to generate metadata, easing your worries. Additionally, the app employs JSON-LD, further boosting your Shopify store’s visibility on search result pages. This ensures your store stands out in the crowded digital marketplace.

• Pricing: Free Trial & Paid Plan starts from $29.99/month
• Features: JSON-LD, broken links detection, Meta tags generator
• Smart SEO Direct Link: https://apps.shopify.com/smart-seo 

#7. Tapita

Slow website performance and SEO issues pose frequent challenges, but they can be overcome with the right tools, such as Tapita. This application is designed to enhance your Shopify store’s speed and improve its search engine ranking. It offers a range of features, including instant speed enhancement, sophisticated JSON-LD schemas, and more.

To keep track of areas that need improvement, Tapita allows you to conduct comprehensive or specific SEO audits. Following these audits, the app takes proactive measures like automatically repairing broken links, assisting with image optimization, and identifying keywords that can boost your site’s ranking. This way, you’re always in the loop about how to make your online store perform better.

• Pricing: Free Trial & Paid Plan starts from $49.99/month
• Features: Schemas, one-click speed optimization, SEO audit
• Tapita Direct Link: https://apps.shopify.com/google-seo-schema-meta-data 

#8. SearchPie

SearchPie is a user-friendly SEO tool that takes pride in its simplicity and effectiveness, especially for those new to marketing. It avoids complex jargon, offers an easy-to-navigate interface, and its automatic features can optimize your store in a matter of clicks.

What sets it apart is its unique implementation of AMP (Accelerated Mobile Pages) – a recognized method for enhancing mobile performance, albeit with potential trade-offs in-store design. Additionally, it aids in rectifying lengthy URLs and broken links, continually enhancing the user experience.

• Pricing: Free Trial & Paid Plan starts from $39.99/month
• Features: SEO reports, broken links detection, speed optimization
• SearchPie Direct Link: https://apps.shopify.com/seo-booster 

#9. DropInBlog

If you’re looking to enhance your Shopify blog and make it more engaging, DropInBlog is a tool you should consider. This application significantly upgrades the built-in blogging features and assists you in boosting your website’s SEO through its real-time SEO analyzer.

When it comes to SEO, DropInBlog takes care of your URLs, ensuring they are concise and precise, catering to the requirements of both search engines and your customers. 

Moreover, DropInBlog offers adaptable templates for your blogs and gives you the ability to incorporate your products directly into your posts, potentially increasing your sales.

• Pricing: Free Trial & Paid Plan starts from $24/month
• Features: SEO reports, SEO post analyzer
• DropInBlog Direct Link: https://apps.shopify.com/dropinblog-seo-friendly-blog 

#10. Schema Plus for SEO

Schema Plus is the right tool for you if excelling in Google search results with rich snippets is your primary goal. This application was developed by former Google employees who shifted their attention to Shopify. It applies high-quality structured data across your store’s pages, aiding in the acquisition of rich snippets.

While Schema Plus doesn’t focus on identifying broken links or compressing images on your site, it certainly enhances your visibility. The app is compatible with a majority of Shopify product review apps. Additionally, their team is committed to providing a dedicated onboarding call. 

• Pricing: Free Trial & Paid Plan start from $14.99/month
• Features: Complete schema, SEO post analyzer
• Schema Plus Direct Link: https://apps.shopify.com/schema-plus 

Conclusion

Well, your hunt for the best apps for Shopify ends with this blog. No matter your stage, these apps will always help you expose your store to a large audience and elevate your digital presence. These tools have various features, including tracking your rankings, optimizing titles and meta, and generating sitemaps. 

It is imperative to understand that SEO is just a top-notch marketing strategy, and no app guarantees success. However, with one of these apps, you can make an informed decision to improve your store’s SEO and increase the chances of ranking at the top of search engine result pages (SERPs). 

FAQs

What is the Best Free SEO App for Shopify?

The best free SEO app for Shopify is often considered Swift SEO Page Speed Optimizer. It offers basic SEO features and optimizes your Shopify SEO performance and store speed.

What is the Best Way to SEO a Shopify Website?

The best way to SEO a Shopify website includes removing duplicate URLs, creating blog content for keywords with informational intent, adding structured data, and compressing images.

Is Shopify Good for SEO?

Yes, Shopify is good for SEO. It offers control over your content and structure, uses SEO best practices, and keeps up-to-date with Google’s latest guidelines.

Does Shopify have SEO Tools?

Shopify does have SEO tools. It offers built-in SEO features such as automatic sitemaps, the ability to edit your store’s URL structure, meta tags support, and more.